Unlock Keyword Research with Google Free Keyword Planner Tool

Keyword Research with Google

Keyword Research with Google: Keyword research is a crucial starting point for any SEO or PPC campaign. Knowing which keywords your target audience is searching for helps you optimize content and ads accordingly. However, many keyword research tools can be expensive. Fortunately, Google provides a free alternative – the Google Keyword Planner. Here’s how to maximize this tool for effective keyword research.

Overview of Google Keyword Planner

Google Keyword Planner is a free keyword research tool provided by Google Ads. It allows you to generate keyword ideas, filter them by criteria like search volume and competition, and add them to new or existing campaigns.

While designed for PPC ads, the volumes and forecasts it provides are invaluable for SEO as well. It integrates directly with Google’s unmatched search data.

Signing up is free and gives you access to powerful keyword research capabilities.

Key Features and Benefits

Google Keyword Planner offers these main features:

  • Keyword research – Discover new keyword ideas related to your products, services or topics. Filter suggestions by average monthly searches and more.
  • Search volume data – See average monthly searches for exact keywords or topics domestically or globally. Identify seasonal fluctuations.
  • Competition metrics – Gauge impression share metrics to understand keyword competitiveness in Google Ads. Also shows top pages bidding on keywords.
  • Forecasting – Use historical data to predict future monthly searches for newer keywords.
  • Campaign integration – Easily add researched keywords to new or existing campaigns for PPC implementation.
  • FREE access – As a free Google tool, no subscription is required unlike paid alternatives.

These capabilities make it easy to identify the optimal keywords to focus your SEO efforts on.

How to Use Google Keyword Planner for SEO

Follow these tips to maximize results from Google Keyword Planner for SEO keyword research:

  • Brainstorm initial list of keywords and topics related to your brand, products or services.
  • Use the tool’s keyword ideas module to expand on these with additional suggestions. Look for hidden long-tail variations.
  • Drill down with filters like minimum average monthly searches to narrow down keywords. Export shortlisted keywords.
  • Assess keyword difficulty metrics like competition and CPCs to gauge viability for ranking well.
  • Organize keywords into priority tiers or groups based on priorities – e.g. head terms, long-tails, geo-focused etc.
  • Compare search volumes over time using historical data to identify trends and seasonality.
  • Use search forecasting to estimate future volumes for newer keywords with limited history.
  • Refresh your research every quarter to account for trends and new keywords that emerge.

Following this workflow will allow you to build a robust, data-driven keyword list optimized for SEO campaigns.


Google Keyword Planner is an invaluable free resource for executing SEO keyword research, despite being designed for Google Ads. The detailed volumes, competition metrics and forecasts it provides from Google’s own trove of search data make it easy to identify lucrative SEO keywords to target. Use the tips outlined above to maximize your results. Combine it with Google Trends and other free tools for comprehensive research.

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