What is Google Ad Manager for publishers by Google? Google Ad Manager is an ad management product that helped the owners manage and sell the ad space. In 2018 Google renamed DoubleClick for Publishers (DFP) as Google Ad Manager (GAM) taking all the feature elements of both DFP and DoubleClick Ad Exchange into a single platform.
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What is Google Ad Manager?
Google Ad Manager is a comprehensive ad management platform that helps publishers manage their ad inventory, deliver ads and analyze performance. It supports various ad formats including display, video and mobile ads and offers tools for targeting and optimizing ad delivery.
How to Use Google Ad Manager
- Create an Account: Go to the Google Ad Manager website and sign up for an account. To do this you will need a Google account.
- Define Ad Inventory: Decide where you will place ads on your website. In Ad Manager, these locations are called ‘ad units.’ Create ad units for each of these locations and specify the sizes and formats of the ad units.
- Create Orders and Line Items: An ‘order’ represents an agreement with an advertiser, and ‘line items’ define the specifics of the ads, such as targeting options, pricing, and scheduling. Set up orders and line items to manage your ad campaigns effectively.
- Create Ad Tags: Ad tags are short codes you put on your website wherever you want the ad to be. Ad Manager creates these tags for each ad unit. Put these tags in the HTML code on your website.
- Monitor and Optimize: Leverage Ad Manager reporting tools to keep track of your ad’s performance. Measure and analyze impression, click, and revenue metrics in order to make the most optimal ad strategies possible. Tweak targeting, pricing, and placements by using that information.
Why Google Ad Manager is a good fit
- Unified Platform: One single place for running all of your ad operations-from direct sales and programmatic deals.
- Advanced Targeting: Reaches specific audiences by demographics, location and behavior.
- Revenue Maximization: Leverage features such as dynamic allocation to maximize revenue by allowing multiple demand sources to compete for your inventory.
How to Sign Up for Google Ad Manager?
Step 1: Go to the Google Ad Manager Website
Step 2: Log in with a Google Account. If you don’t have a google account, first create an account then go to Google Ad Manager.
Step 3: Fill in the Required Details Like Business Name, Website URL and Country and Time Zone
Step 4: Agree to the Terms and Conditions
Step 5: In Step 5 Verify Your Website. Use HTML code for verification or you can verify using Google Search Console.
Step 6: Set Up Billing (Optional). This Step is optional. You can add it later by login in your Google Ad Manager account.
Step 7: Once your account is set up, you can start creating ad units and setting up campaigns.